(70 found)
Why Email Marketing is Superior to Social Media
October 29, 2016
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference
How Social Media Affects the Legal Rights of Employees
June 4, 2016
While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
Personal trainers Legal Issues Professional Development NSCA-CPT personal training employment Social media
Technology and the Personal Trainer—Interviews from Experts in Personal Training
April 2, 2014
As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.
Personal trainers Organization and Administration Personal training technology social media for personal trainers fitness technology
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development Business Marketing Networking Social Media Action Plan
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From the Field – What Being a Good Personal Trainer Really Involves
May 7, 2021
This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.
Personal trainers Professional Development Personal Trainer Communication Referral Clients
Top Ways to Drive Traffic to a Fitness Business
January 1, 2015
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training
The Perception and Progression of the Female Athlete
June 1, 2017
Female athletes in the United States have made great progress in sports since Title IX was enacted in 1972. Despite the progress they have made, female athletes have yet to gain full recognition for their athleticism and their achievements. The purpose of this article is to break down the stigma female athletes have received over the years and shine light on the differences that make female athletes a reward to train.
Coaches Program design Organization and Administration NSCA Coach female athletes strength and conditioning Title IX hs-coaching
Developing Your Simple Personal Training Marketing Plan
June 1, 2017
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT
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