Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Personal trainersProfessional DevelopmentFitness IndustryPersonal Training BusinessSalesSales Presentation
Brian Buck, Director of Sports at Sparta Science, talks to the NSCA Coaching Program Manager, Eric McMahon, about the new roles that data and technology are playing in the weight room. Topics under discussion include what young coaches should know getting into the field of strength and conditioning and the importance of building relationships and developing people.
Find Brian on Twitter: @brianbuck6 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.
Personal trainersProfessional DevelopmentReferral SystemClientsBuy-InFirst Impressions
Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.
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Similarities and overlaps exist between the realm of sport psychology and the profession of strength and conditioning coaching. This article provides a basic introduction to sport psychology and provides some guidance for preliminary directions; ideally, it will help strength and conditioning coaches find effective people and resources to help them in their coaching pursuits.
CoachesExercise ScienceNSCA CoachIntroduction to Sport PsychologySport Psychologymental trainingstrength and conditioning
Jeff Connors, who retired after a staggering 31-year collegiate coaching career, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being a servant to athletes and contributing to their lives. Topics under discussion include “surviving” head coaching changes, learning from others in the field, and using his coaching experiences to write books.
In this career series article, Coach McHenry provides a path for education, certification, knowledge, and networking essential to excelling as a successful high school strength and conditioning coach
CoachesOrganization and AdministrationProfessional DevelopmentCSCSCareer in Strength and ConditioningStrength and Conditioning CoachHigh School AthletesJobs in Strength and Conditioninghs-coaching
In the first of a two part series, this article explores the possible benefits for strength and conditioning coach development and discusses how mindful meditation can improve reflective practice and the coach-athlete relationship.
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training