(2,736 found)
Developing Your Simple Personal Training Marketing Plan
June 22, 2018by Ryan Ketchum
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainers Organization and Administration Professional Development
Kaizen for Personal Trainers – Systematically Eliminating Waste to Elevate the Client Experience and Improve Your Bottom Line
April 1, 2026by Tom Cormier, MSc, CSCS,*D, CSPS,*D, NSCA-CPT,*D
This PTQ article discusses how Kaizen and the seven flows of personal training can streamline operations and improve the client experience. Visit NSCA online to read more on fitness news and performance optimization.
Personal trainers Exercise Technique Program design Organization and Administration Client Consultation|Assessment Safety Emergency Procedures Professional Development
Determination of Resistance Training Frequency
May 22, 2018by NSCA's Essentials of Personal Training, Second Edition
Factors such as the types of exercises used, the number of muscle groups trained per session, the structure of the program, and the client’s training status and overall fitness level dictate training frequency.
Personal trainers Exercise Science Exercise Technique Program design
Benefits of Flexibility Training
May 18, 2018by NSCA's Essentials of Personal Training, Second Edition
Flexibility training is important because of the role that flexibility plays in improving movement performance and reducing the opportunity for injury. Learn more about the role of flexibility training in this exclusive excerpt from the book NSCA's Essentials of Personal Training, Second Edition, published by Human Kinetics.
Personal trainers Exercise Science Exercise Technique
Evidence-Based Practice in Personal Training – Understanding the Meaningfulness of Research Findings
December 13, 2021by Grayson Elmore, CSCS
The purpose of this article is to provide personal trainers reading the strength and conditioning research the knowledge necessary to better understand the statistical data commonly reported in research manuscripts.
Personal trainers Testing and Evaluation Professional Development
Fulcrum, Lever, Sport – A Biomechanical Approach to Injury Prevention and Performance Improvement
September 8, 2026by Michael Ross, DC, CSCS, DACRB
This article explores biomechanics through the lens of a fulcrum and lever system, providing personal trainers with strategies to reduce injury risk and improve performance. Visit NSCA online to learn more about personal training and program strategies for fitness.
Personal trainers Exercise Science Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Safety Basic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease Professional Development
Five Strategies for Developing your Clients' Mindset for Success
August 18, 2025by Amanda Wheeler Gryffin, PhD, CSCS, and Heidi Rigsbee
This Personal Training Quarterly article shares ways that personal trainers can help clients develop a growth mindset for success in their physical fitness. Visit NSCA online to read more on health science and fitness news.
Personal trainers Exercise Science Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development
Developing an Educational Culture
April 9, 2018by David S. Otey, CSCS, NSCA-CPT
Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.
Personal trainers Organization and Administration
How to be an Evidence-Based Fitness Professional
March 15, 2019 - May 20, 2019by Keith Chittenden, MS, CSCS,*D, TSAC-F,*D
This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.
Personal trainers Exercise Science Program design Organization and Administration Professional Development
Leveraging the Trends in the Fitness Studio/Gym Community
April 10, 2018by Josh Leve
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainers Organization and Administration
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