David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.

It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

The NSCA Education Recognition Program (ERP) Personal Training Program recognizes and distinguishes both 2-year and 4-year degree granting academic institutions with standardized, approved personal training curricula that is designed to prepare students for the NSCA-CPT® and the NSCA Certified Strength and Conditioning Specialist® (CSCS®) certifications. The program does not have to be classified as a major, minor, sequence, or concentration. However, it does have to be a formalized area of study. A full list of required content areas can be found in the Personal Training Program application.

In this 2018 National Conference Video Bill Parisi describes the opportunity in youth sport development, as well as how to expand your personal business and revenue in a fast growing market.

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

Osteoporosis and low bone mineral density (BMD) are conditions that affect millions of people, and the amount of people afflicted is on the rise. To potentially reverse this trend, personal trainers can provide group sessions of high-intensity progressive resistance training to increase BMD and prevent osteoporosis.

In this 2018 NSCA Personal Training Conference video, Mike Israetel describes how to create and develop motivation in your clients, and how to understand the process of motivation in people.