David Crump, Owner of Spark Fitness and a business consultant, discusses the importance of utilizing systems to improve the customer experience.

The National Strength and Conditioning Association (NSCA) announces today the release of the organization’s newest textbook, the NSCA’s Essentials of Sport Science. This cutting-edge publication brings together many of the world’s top experts from the sport science field to build a definitive resource for the profession.

What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

The Tactical Strength and Conditioning Professional of the Year Award is awarded to the coach, researcher, tactical professional, educator, or administrator whose influential contributions to the field measurably result in its advancement in a way that exceeds the outcomes achieved by others.

Certified Special Population Specialists® (CSPS®) are fitness professionals who, using an individualized approach, assess, motivate, educate, and train special population clients, including those with chronic and temporary health conditions. Become a certified personal trainer, then pursue this advanced personal trainer certification. CSPS® individuals train clients with medical conditions such as metabolic disease, autoimmune disorders, cancer and cardiac arrest, and address the needs of prenatal and postpartum personal training clients.

This article discusses practical tests to measure physiological responses to practical military task training.

Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process. Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield