This article summarizes current populations and descriptions of sedentariness and deconditioning, and offers practical considerations for personal trainers working with these behaviors.

Knowing the risks of cold weather training is only half the battle. It is important to be familiar with a proper risk management strategy to help guide decision-making that can enhance safety and exercise performance.

This article provides a brief overview of literature where regional hypertrophy was reported. It also discusses the basic science and application of regional hypertrophy training.

During the rehabilitation process, a client may need therapy outside of the personal trainer’s scope of practice. This article discusses safe and effective modalities that personal trainers can use with clients in the post-rehabilitation phase process.

The aim of this article is to review the research into the knowledge of personal trainers, their misconceptions, and to provide evidence-based strategies to help correct any misconceptions.

The purpose of this article is to give an overview and theoretical framework on the concept of periodized nutrition—with an emphasis on adequate carbohydrate intake to enhance performance.

Whole body cryotherapy through cold air exposure has been used to accelerate recovery from exercise-induced muscle damage. Questions remain, such as: does cryotherapy work, is there a minimum effective dose, and if so, what is it?

This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.

Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.