What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Dr. Josh Secomb, lecturer in exercise and sport science (strength and conditioning) at the University of Newcastle, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being a self-aware and authentic coach. Topics under discussion include finding new areas to employ different skillsets as practitioners, the value of training progressions and understanding your athletes, and his unique opportunity to research and coach surfers. Find Dr. Secomb on Twitter: @37Seco | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process. Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield

Brett Bartholomew, keynote speaker, performance coach and consultant, best-selling author, and Founder of Art of Coaching™, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of communication as a foundation of coaching, understanding the messy realities of leadership, and how reflection can help the profession grow. Find Brett on Instagram: @coach_brettb or Twitter: @Coach_BrettB | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs