When collegiate athletes are also cadets, coaching requires adaptability and flexibility at its finest. In this Gatorade Performance Partner Special Episode, Scott Caulfield shares his coaching philosophy as the first Director of Strength and Conditioning at Norwich University, a senior military college. Coach Caulfield oversees 23 varsity teams and over 600 student-athletes — including Corps of Cadets members and civilians — while also serving as a campuswide resource and adjunct instructor. With field training taking precedence, he describes adapting to varying student needs, goals, and readiness levels. As a veteran and Vermont native, he reflects on returning home and the higher service component of preparing students for careers beyond sport. Coach Caulfield also brings his certified therapy dogs into the weight room, creating an “immediate barrier breakdown” that helps students feel at ease. He calls on coaches to get involved, take advantage of NSCA Foundation opportunities, and keep pushing the profession forward. Reach out to Coach Caulfield on Instagram at: @coachcaulfield, and see his weight room therapy dogs at: @atm_riv_g_therapydogs. Explore the latest from the Norwich weight room at: @norwichsc | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. Explore scholarships, grants, and assistantships at NSCA.com/Foundation. Apply for volunteer leadership opportunities by December 15 at NSCA.com/Volunteer. Read the free TSAC Report article on coaching philosophy to enhance communication between strength and conditioning professionals and firefighters, co-authored by Scott Caulfield. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.

What defines true toughness in coaching? Dan Perlmutter presents an alternative to the “tough strength coach” stereotype, reframing success as adaptability, resilience, and relentless positivity. As Director of Sports Performance and Head Olympic Sports Performance Coach at Duke University, Perlmutter reflects on building a strong culture rooted in genuine relationships and longevity. He explains Duke’s structured approach to developing interns and coaching assistants, highlighting purposeful recruiting and intentional mentorship to transform passion into professionalism. Perlmutter emphasizes a gratitude lens and people-focused philosophy, always prioritizing the athlete in front of him. He also addresses how strength and conditioning coaches can navigate collegiate shifts, such as Name, Image, and Likeness (NIL) deals and the transfer portal, by reinforcing the weight room environment and culture. If you are seeking practical strategies to build a sustainable career and a workplace you look forward to each day, this conversation is your blueprint. Connect with Dan via email at dan.perlmutter@duke.edu and on Instagram: @theothercoachp | Meet the Duke University Sports Performance Staff on their website | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

One challenge is to critically examine your own successes and failures to find a way to attribute the outcomes to something you can control and can change for the future. This could be as small as how you deal with a single person, or it could be a more in-depth examination of how you provide feedback to athletes and how you work with your own staff.

What does LTAD mean and how can parents get more involved with their child’s athletic development? Rick Howard provides an overview of youth development, important concepts to understand, ways to impact physical development, signs of overtraining, and further resources that are a great refresher for coaches and can be passed onto parents.

How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Bert Sorin’s upbringing and his experience being a collegiate athlete, how Sorinex is contributing to the field, and how TSAC is continuing to grow and improve.

Lyndie Kelley, Coordinator of Strength and Conditioning at the University of New England (UNE), talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about her journey from athlete to strength coach at UNE. Topics under discussion include coaching and mentoring a variety of athletes and students, finding creative solutions for things and being resourceful at the Division III level, and having a fully integrated team from the athletic staff all the way to the non-athletic administration. Find Lyndie on Instagram: @noreaster_strength | Find Scott on Instagram: @coachcaulfield

Ryan Metzger, Senior Assistant Strength and Conditioning Coach for Clemson University, talks to the NSCA Coaching Program Manager, Eric McMahon, about their internship program going virtual amidst the pandemic to provide young strength coaches the education they need to grow despite the lack of in-person training. Topics of discussion also include early sport specialization and burnout, as well as being a role model for female athletes. Find Ryan on Instagram: @clemsonolystrength or @coach_metz | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn about pursuing strength and conditioning roles from father and son, Joe Kenn and Peter Kenn. Joe “Big House” Kenn brings perspectives on program leadership from over 35 years in the strength and conditioning profession. Joe’s son Peter, a recent graduate in the field and Assistant Strength and Conditioning Coach at United States Military Academy West Point, shares his story of learning the profession from a young age with his dad coaching in the National Collegiate Athletic Association (NCAA) and National Football League (NFL). Tune in to hear dinner table conversation, as Joe and Peter connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that bridges coaching generations. Find Joe on Instagram: @bighousepower or Twitter: @bighousepower | Find Peter on Instagram: @peterkenn1 or Twitter: @peterkenn1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs