The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Mandy Nice explains the benefits and need of expanding health and fitness programs into military and law enforcement agencies, and offers strategies for the common obstacles preventing implementation of these programs.

Military and law enforcement needs analyses are not specifically matched to firefighting, but those training styles are better than basic fitness regimens or no regimen at all. For firefighters who are attracted to other styles of training not specific to firefighting, there are ways to train for all the demands of firefighting without making the firefighter use training modalities that they dislike or are not comfortable using.

Colorado Springs, CO – As it celebrates its 10th anniversary, the National Strength and Conditioning Association Foundation (NSCAF) is proud to announce several new grants and scholarship that will be available to NSCA members for the 2017-2018 grant and scholarship cycles.

Assessing clients is a vital component of the personal training experience. This article gives an overview of breathing mechanics and how to apply proper breathing exercises into a client’s assessment and program.

In addition to standard health, fitness, or sport assessment guidelines, several guidelines exist for the fire service. Since each agency is different in its preferences, capabilities, and philosophies, applying a standard recommendation may not be possible. This article introduces basic decision-making considerations for fire service assessment batteries.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.

Most people suffer from some degree of injury, illness, or disease at some point. As a result, there is a need for strength and conditioning professionals who can develop effective exercise programs for people with disabilities.

This excerpt explains the importance of optimal nutritional strategies in conjunction with good sleep hygiene and how that can help mitigate damaging effects of deployment and shift work on performance.

This Personal Trainers Quarterly article examines a client's ability to maintain pelvic and trunk stability during a dynamic fitness screening. Visit NSCA online to read more on corrective exercises, health, and fitness.