(191 found)
How to Start Your Business as a Personal Trainer in a Big Box Gym – Observations from 20 Years in the Industry
September 22, 2023by Tara De Leon, MS, CSCS,*D, RSCC, USAW
This article provides a firsthand account with knowledge and advice for personal trainers looking to start and grow their business.
Coaches Professional Development
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 2
August 24, 2018by David Crump
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainers Organization and Administration Professional Development
Semi-Private Training – An Ideal Model for Small Studios and Productive Trainers
March 25, 2019by David Crump, NSCA-CPT
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainers Organization and Administration Professional Development
How Social Media Affects the Legal Rights of Employees
April 6, 2018by LeMar Moore
While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
Personal trainers Legal Issues Professional Development
Hospitality in Fitness – Part III – Hospitality in Management and Ownership
November 27, 2025by Cody McDermott, CSCS
Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.
Personal trainers Program design Organization and Administration Client Consultation|Assessment Professional Development
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 1
June 22, 2018by David Crump, NSCA-CPT
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainers Organization and Administration Professional Development
Developing Your Simple Personal Training Marketing Plan
June 22, 2018by Ryan Ketchum
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainers Organization and Administration Professional Development
Leveraging the Trends in the Fitness Studio/Gym Community
April 10, 2018by Josh Leve
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainers Organization and Administration
Is Now the Right Time to Start Your Own Fitness Studio or Gym? From Personal Perspective
April 10, 2018by Josh Leve
For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.
Personal trainers Organization and Administration
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