What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Joint Statement from NSCA and CSCCa to NCAA on Behalf of Division 1 Strength and Conditioning Coaches

Traveling can take a lot out of a person. Making a plan to prepare for pre travel, during travel, and time zone changes can help an individual manage the stress of traveling effectively. This infographic gives key information to help an individual prepare for westward travel.

People's attention span is limited, cautions Nick Winkelman in this lecture from the NSCA's 2014 National Conference. Join Nick as he talks about not inundating your athletes and clients with information, and tailoring your cueing to their individual needs.

This article in NSCA Coach explores how developmental psychology enhances coaching in high school strength settings. Visit us online to learn more on high school strength training and exercise science.

NSCA-CPT Exam Prep LIVE Massachusetts | May

Strength and conditioning coaches can help bridge the gap between research and anecdotal experiences by reporting subjective and objective information obtained while carrying out everyday responsibilities.

Traveling can take a lot out of a person. Making a plan to prepare for pre travel, during travel, and time zone changes can help an individual manage the stress of traveling effectively. This infographic gives key information to help an individual prepare for eastward travel.

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