If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Triathlons are unique compared to other sports as athletes are required to master three distinct disciplines: swimming, cycling, and running. This article lays out a training program that focuses on a balance between strength training and sport training to avoid overtraining and overuse injuries and to maximize performance in a multi-sport athlete.

David Crump, Owner of Spark Fitness and a business consultant, discusses the importance of utilizing systems to improve the customer experience.

While exercise is safe for most participants, many screening strategies have been implemented to reduce the likelihood of injury, and possibly death, from exercise. This article shares an objective strategy for selecting an appropriate assessment method based on a client’s resistance training status and experience.

Recipients of the William J. Kraemer Outstanding Sport Scientist Award are recognized for exemplary contributions and breakthroughs in the field of applied exercise and sport science.

The purpose of this article is to provide an introduction to contrast training, including how it is defined, what variables are utilized, and examples of how to use it in training.

New York, NY –Technogym, the leading producer of design and technology-driven wellness and fitness equipment and solutions, today announced a new strategic partnership with the National Strength and Conditioning Association (NSCA), the worldwide authority on strength and conditioning research and education.

The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.