This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

The path to the top is not always linear. For Jill Costanza, it included returning to school and stops in collegiate and military performance before becoming Director of Sport Science and Assistant Strength and Conditioning Coach with the National Football League (NFL) Detroit Lions. Costanza describes today’s sport science landscape as a “Wild West,” where definitions differ by perspective. Her focus centers on assessing the athlete and program effectiveness against the demands of the game to identify holistic interventions. She outlines how intentional systems, a clear communication funnel, and data visualizations help athletes and stakeholders understand the “why,” build buy-in, and tap into competitiveness. Addressing common misconceptions, Costanza clarifies that elite athletes can still have foundational qualities that need rewiring. She emphasizes movement quality, proprioception, and breathing while adapting for individual needs and neurological fatigue. Learn how to build sport science systems, turn insights into action, and keep progressing on your professional path. Reach out to Jill by email at: jill.costanza@lions.nfl.net | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

This article examines using the sled as a dynamic correspondence exercise for increasing on-ice acceleration.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Older adults who desire to remain physically active at work, recreation, or sport can improve muscular strength, physical performance, and injury prevention if engaged in a properly designed resistance exercise program. The programming considerations presented herein may serve as a useful reference for strength and conditioning professionals working closely with active older adults.

This article provides a first-hand account of the usage and benefits of dumbbell training programs with athletes.

This article seeks to provide some insight to optimal biomechanics in running technique and why normal gravitational techniques may not suit tactical athletes while load-bearing.

This Personal Trainers Quarterly article promotes the benefits of walking to boost physical activity and improve overall health outcomes. Visit NSCA online to read more on health science and low-impact exercises.

This article will highlight recent key dietary practices and provide practical applications for implementing these practices for firefighters.