(295 found)
Trust: Getting Them to do What They Don't Want to and Like it
May 8, 2018by Marisa Viola, CSCS
Motivation techniques derive from building relationships of trust and honesty. In this session from the NSCA’s 2017 Coaches Conference, Marisa Viola, Assistant Director of Strength and Conditioning at Rutgers University, teaches how to connect and impact this generation of athletes.
Coaches Professional Development
How to Establish Trust with Your Clientele and Achieving Long-Term Success
March 4, 2020by Jenna Werking, CSCS, CSPS
The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.
Personal trainers Professional Development
thur1300wright
September 19, 2019by Jesse Wright, CSCS, RSCC*E
CC 2022
Personal trainers TSAC Facilitators Coaches
Greatness Requires the Soft Stuff Too
August 27, 2018by Brian Nguyen, CSCS
Learn to identify the four present and future states you want for your clients or athletes as their coach. In this session from the NSCA’s 2017 Personal Trainers Conference, Brain Nguyen also explains how to design products and programs that develop long-term trust and profitable relationships.
Personal trainers Program design
The Importance of the Initial Interview—Establishing Credibility Quickly with a New Potential Client
April 12, 2018by Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA
The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.
Personal trainers Organization and Administration Professional Development
Hospitality in Fitness – Part II – Personal Training
October 20, 2025by Cody McDermott, CSCS
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.
Personal trainers Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Safety Professional Development
Staying Impactful with Athletes
November 8, 2019by Vernon Griffith II, CSCS,*D, TSAC-F,*D
In this session from the 2019 Coaches Conference, Vernon Griffith, Co-Owner of Virginia High Performance, discusses how to effectively communicate with athletes, establish trust and foster relationships, and understand the stresses that affect the mindset of young athletes.
Coaches Professional Development
Why Email Marketing is Superior to Social Media
May 4, 2018by Sol Orwell
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainers Organization and Administration Professional Development
Sharpening the Skill of Staying Out of the Way
September 10, 2026by Jeff Aker, MEd, CSCS
This article explores how personal trainers can enhance client experiences through effective coaching, professional etiquette, and adaptable programming strategies that foster trust and long-term success. Visit NSCA online to learn more about personal training and exercise programming.
Personal trainers Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment
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