This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

You don’t have to love the weight room, but you can’t last without it. Champ Bailey, a National Football League (NFL) Hall of Famer, admits he never enjoyed lifting, but says respecting the work gave him the edge to sustain 15 seasons at the highest level. Hear how his preparation evolved from traditional lifts to readiness routines — core, mobility, warm-ups, and recovery — that kept him fresh through the NFL grind. Bailey emphasizes that strength and conditioning coaches are undervalued leaders who “see you at all levels,” guide comebacks, and build buy-in with simple numbers. He recalls how a failed conditioning test led to one of his best seasons, and how weight room leadership left no cracks to ensure buy-in from everyone. Bailey continues his impact through the Positive Athlete initiative, using sport as a platform for growth. Gain practical ways to tailor training by role, earn athlete respect, and build a winning culture. Connect with Champ via email at: ChampBailey@positiveathlete.org | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer the call to give back and lead the profession. Applications for the NSCA and NSCA Foundation Boards of Directors are now open, with more volunteer positions available October 1. See if you qualify and apply at NSCA.com/Volunteer.

Micah Kurtz, Director of Strength and Conditioning at AC Flora High School talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about high school strength and conditioning, and how to break into the field.

This article provides a proposed holistic solution to increase functional, quality movement among Marines, thereby increasing physical performance, reducing injuries, and developing more effective warfighters.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

Bob Alejo, Director of Sports Science at Power Lift, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how Bob got into Strength and conditioning when the field was in its early stages of development. Bob shares his experience and gives advice on how to succeed in the strength and conditioning field.

Brett Bartholomew, founder of the performance coaching and consulting company, The Bridge Human Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about learning what drives people, how to interact effectively with others, adapting to change, and the value in learning from other fields.