(3,528 found)
How to Promote and Sell Multiple Personal Training Options with Layered Pricing
April 10, 2018by Douglas O. Sheppard, NSCA-CPT,*D
One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.
Personal trainers Organization and Administration
Developing Your Simple Personal Training Marketing Plan
June 22, 2018by Ryan Ketchum
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainers Organization and Administration Professional Development
A Coach and Trainer’s Challenge – Individual Variables in Health, Fitness, and Nutrition
March 11, 2019by Charlie Hoolihan, CSCS
There are many factors, both personal and environmental, that play a role in the success of a training and diet program for an individual client. This article looks at the factors to be aware of and some solutions to finding the best fit program for an individual client.
Personal trainers Exercise Science Nutrition Program design Client Consultation|Assessment
Considerations for Opening a Personal Training Studio or Small Gym—It All Adds Up
April 12, 2018by Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA
To assist future personal training entrepreneurs in preparing for the next step in their careers, this article focuses on four facility design components that every studio or small gym should address before opening the doors.
Personal trainers Organization and Administration
7 Secret Weapons for Fitness Professionals’ Sales Success
May 9, 2018by Robert Lewis Jr., MS, CSCS
The “7 Secret Weapons to Sales Success” were developed through interviewing some of the most successful personal trainers in the country, capturing the most relevant concepts from over a dozen sales books, and, most importantly, applying these concepts in the field with actual trainers. In this session from the 2015 NSCA Personal Trainers Conference, Robert Lewis Jr. empowers fitness professionals to take their career to new heights.
Personal trainers Organization and Administration Professional Development
Three Keys to Becoming a Better Fitness Professional
January 3, 2020by Matthew Szelog, CSCS
This article discusses three key areas that fitness professionals should investigate while on their pursuit of a strong career in the fitness industry.
Personal trainers Professional Development
Five Strategies for Developing your Clients' Mindset for Success
August 18, 2025by Amanda Wheeler Gryffin, PhD, CSCS, and Heidi Rigsbee
This Personal Training Quarterly article shares ways that personal trainers can help clients develop a growth mindset for success in their physical fitness. Visit NSCA online to read more on health science and fitness news.
Personal trainers Exercise Science Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development
Hospitality in Fitness – Part I – Improving Client Satisfaction in Group Fitness Training
August 19, 2025by Cody McDermott, CSCS
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.
Personal trainers Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development
Stop Hiring Personal Trainers and Start Building Them—Developing an Internship Program at a Fitness Facility
April 12, 2018by Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA
Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.
Personal trainers Organization and Administration Professional Development
Kaizen for Personal Trainers – Systematically Eliminating Waste to Elevate the Client Experience and Improve Your Bottom Line
April 1, 2026by Tom Cormier, MSc, CSCS,*D, CSPS,*D, NSCA-CPT,*D
This PTQ article discusses how Kaizen and the seven flows of personal training can streamline operations and improve the client experience. Visit NSCA online to read more on fitness news and performance optimization.
Personal trainers Exercise Technique Program design Organization and Administration Client Consultation|Assessment Safety Emergency Procedures Professional Development
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