Coaching careers have chapters. Whether moving from one position to the next, or one area of the profession to another, veteran strength and conditioning coach, Matt Krause, understands this journey well. Krause was the 2018 NSCA Professional Strength and Conditioning Coach of the Year with an over 20-year career working in Major League Baseball. He shares his path from professional sports to today, working as the Health and Performance Manager in the Pasco County Sheriff’s Department, with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode includes insights for developing effective strength and conditioning programs across sport and law enforcement. The value of engaging with and learning from multiple areas of the profession is paramount throughout this episode, highlighting the value of leadership and versatility in an expanding profession. Connect with Matt on Instagram at @mck_inc or by email at info.pbsccs@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Follow-up on this conversation and learn more about strength and conditioning initiatives at the Florida’s Institute for Research, Security, and Tactics (F1RST) and in the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS).

High standards improve the quality of professionals working within the fitness industry. This article provides steps that may help to increase income for personal trainers.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s North Central Regional Coordinator provides oversight and training to local state and provincial directors. Members in the North Central Region can connect at local and regional events as well as on Facebook to others in this area.

In this session from the NSCA’s 2017 TSAC Annual Training, Matt Devine demonstrates the use of physical therapy exercises to enhance restorative and strength accessory work appropriate for various injury histories. Also discussed is a mindfulness practice to enhance recovery from injury and self-regulation.

Strength and Conditioning Coaches who are NSCA-Certified are preparing youth for training, using proven strategies that improve their safety and competitiveness.

This article provides an overview of the scientific evidence comparing specific motor control exercise intervention to using a more general exercise approach, and concludes by discussing the practical implications for strength and conditioning professionals from an exercise programming perspective.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs