Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article seeks to explore weight bias and provide strategies to reduce weight bias behaviors.

This article discusses the benefits of an upper body power program for law enforcement officers and how to program this effectively.

Coach Jay Spearman’s mission is to have a positive, lifelong impact on his students.

This article is the first of a continuing series on practical, evidence-based approaches to reducing the risk of injury while developing tactical strength and conditioning. The focus of this article is on how to reduce non-contact ACL rupture injuries from turf and artificial fields.

Learn about a unique path into strength and conditioning from J. Aggabao, the Associate Athletic Director of Sports Performance at Santa Clara University (SCU). Aggabao shares insights on coaching pathways and hiring, with NSCA Coaching and Sport Science Program Manager, Eric McMahon, that includes service in the United States Navy, working in the National Football League (NFL), and progressing into a department leadership role at SCU. From networking in the strength and conditioning field to beyond the campus and athletic communities, this episode speaks to various career stages, from aspiring strength and conditioning coaches seeking their first jobs, to experienced professionals aiming to become effective leaders. Reach out to Coach Aggabao on Instagram: @j.aggabao, or by email at jaggabao@scu.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

Dr. Brian Shilling, Chair of the Kinesiology & Nutrition Sciences at UNLV and former President of NSCA Foundation, and Dr. Andy Galpin, Professor in the Center for Sport Performance in charge of the Biochemistry and Molecular Exercise Physiology Lab at California State University, Fullerton talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the University programs that they work for, their involvement in research, and the and process of grants for strength and conditioning coaches.

Dr. Tim Suchomel, Assistant Professor at Carroll University and Wisconsin State Director for the NSCA, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the emerging role of sport science in strength and conditioning. Topics under discussion include Suchomel’s growing involvement with the NSCA, as well as weightlifting derivatives and their benefits for more individualized performance adaptations. Find Dr. Suchomel on Twitter: @DrTSuchomel or Instagram: @drtsuchomel or NSCA Sport Science and Performance Technology Special Interest Group | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs