There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
The administration and measurement of youth power development has become more available and familiar with the advances of technology. This excerpt introduces varieties of testing and administration practices to assess power in the youth population.
Personal trainersCoachesProgram designTesting and EvaluationPowerDeveloping PowerYouth TrainingLTADhs-coaching
Olympic-style lifting, functional training, powerlifting, and bodybuilding should all be considered when designing a program to improve general health, fitness, and functional capacity.
Personal trainersExercise ScienceExercise TechniqueProgram designstrength training techniquehow to get strongerbodybuildingpowerliftingweightliftingBest strength training
A client asks you about melatonin, are you prepared to answer? This article explores the efficacy and safety of supplemental melatonin as a sleep aid in adults.
Personal trainersNutritionMelatoninSupplementsSleep CycleHormones
Feeling uneasy about asking for a raise? Discover practical strategies to showcase your worth in strength & conditioning and build a solid case for better pay.
Personal trainersTSAC FacilitatorsCoachesOrganization and AdministrationClient Consultation|AssessmentProfessional DevelopmentCareer Advancement
Although most resources on program design review the foundational scientific principles of training, they often fail to provide practical strategies that strength and conditioning professionals need in order to apply these principles successfully. To help bridge the gap between science and application, this article provides a simple and practical, step-by-step system for applying the scientific principles of training into the program design process.
Personal trainersExercise ScienceProgram designstrength and conditioningexercise sciencepersonal trainingprogram design
The goal of this brief review is to describe what classifies as high-intensity interval training (HIIT) and summarize the potential benefits for various populations: athletic, general, and clinical.
Personal trainersExercise ScienceProgram designHIITMaximal Aerobic CapacityModerate-Intensity Continuous TrainingTabata
This is the second part of a two-part series that investigates the effects of dietary carbohydrate availability on exercise performance and how specifically timed restriction of carbohydrates may also paradoxically enhance exercise performance in the medium and long term.
Personal trainersNutritionCarbohydratesCarbohydrate RestrictionGlycogenCalorie Intake