There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
This Personal Training Quarterly article presents time-efficient fitness strategies to maintain physical and mental health during early parenthood. Visit NSCA online to read more on nutrition, health science, and fitness news.
Personal trainersExercise ScienceNutritionExercise TechniqueProgram designTesting and EvaluationClient Consultation|AssessmentProfessional DevelopmentInterval TrainingFitness RoutineParenthoodHydrationHealthy EatingFood PrepMeal PlanningNutrition
Dr. Josh Secomb, lecturer in exercise and sport science (strength and conditioning) at the University of Newcastle, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being a self-aware and authentic coach. Topics under discussion include finding new areas to employ different skillsets as practitioners, the value of training progressions and understanding your athletes, and his unique opportunity to research and coach surfers.
Find Dr. Secomb on Twitter: @37Seco | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
The purpose of this article is to discuss the various types of low-impact activities and their associated cardiovascular and musculoskeletal benefits.
Personal trainersExercise ScienceProgram designBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseLow-Impact ExerciseOlder AdultsSkeletal Muscle MassQuality of Life
By reviewing this simplified process of obtaining a client’s health history and physician release, designing an exercise routine with modified exercises, and providing exercises for paid clients versus general members, NSCA-CPTs can be confident prescribing a routine for those who suffer from chronic or temporary health issues.
Personal trainersClient Consultation|Assessmentspecial populationshealth issuespersonal trainingnsca-cpt
Joe Denk, Applied Sport Scientist and Strength and Conditioning Coach for Naval Special Warfare, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about immediate and actionable sports science data for tactical athletes. Topics under discussion include the dynamic of working with tactical athletes, how resiliency and recovery are connected, and how technology has enabled coaches the ability to implement training programs effectively from a distance.
Find Joe via Email: denkjc@gmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
NSCA Coach 11.4 shares how strength training of the posterior chain in athletes can reduce injury risk and aid rehabilitation. Visit us online to read more about exercise research.
CoachesExercise ScienceExercise TechniqueProgram designTesting and EvaluationClient Consultation|AssessmentFitness progressionConcentric ContractionEccentric MovementPre-Injury Strength TrainingRange of MotionMuscle RecoveryRDLTraining Program
This article explores the possible causes of low back pain, as well as three potential strategies that a personal trainer may use to work with someone dealing with low back pain.
Personal trainersProgram designLow Back PainDysfunctional PatternsCore Strength
This article will demonstrate why personal trainers should consider the use of blood flow restriction (BFR) and BFR technology for appropriate medically-screened clients that provides an objective way to apply pressure, whether that is through manual or automated cuffs.
Personal trainersExercise ScienceProgram designTesting and EvaluationClient Consultation|AssessmentSafetyBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentBFRcapillarizationhypertrophymuscle fatigueaerobic exerciseresistance trainingblood flow restrictionMulti-joint exercise
Richard Howell, Head Strength and Conditioning Coach for the Indianapolis Colts National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about his impressive 21 years with the organization. Topics under discussion include going from pre-medical to strength coach, building relationships with athletes and staff members, and how technology provides hard numbers for sport coaches to understand stress management.
Connect with Richard through email: Richard.howell@colts.nfl.net | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs