Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Lifestyle modification, including exercise, is important for both preventing and treating hypertension. More recent guidelines for treating hypertension have increased emphasis on lifestyle factors, such as exercise. As fitness professionals, it is important to educate and encourage clients with hypertension on the importance of exercise in their overall health.

Sam Melendrez, full-time strength and conditioning coach for Discovery Canyon Campus High School, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the value of strength and conditioning coaches at the high school level. Topics include advice for those who are interested in strength training youth and high school athletes, programming fundamentals, and the value of applying classroom management skills in the weight room. Find Sam on Twitter: @sammelendrez2 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to discuss many of the topics that need to be considered before deciding to start a mobile personal training business.

This article discusses the background, statistics, mechanisms, timing, dosing, influences, and practical applications for the use of caffeine as an ergogenic aid.

How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

Biofeedback is a tool that not everyone knows about, yet many coaches and athletes could benefit from using it. This article will describe the psychophysiological principle, introduce biofeedback, and provide descriptions of two biofeedback modalities that may be useful for strength and conditioning professionals to improve performance.

Night after night, Cirque du Soleil’s performing arts athletes defy gravity and expectations — executing elite-level feats across 480 shows annually. Maintaining peak performance requires more than talent; it demands strategic preparation, adaptability, and trust. Channeling backgrounds in dance and martial arts, married coaching duo Mike and Jade Esmeralda bring a philosophy of continuous improvement to Cirque’s collectivistic infrastructure. Preparing performers with diverse training experiences, they connect on an artistic level to balance readiness with creative expression. From applying RAMP (Raise, Activate, Mobilize, Potentiate) warm-ups for mitigating injury risk to tactical load carriage insights for LED costumes, the Esmeraldas leverage parallels across high-performance environments. Strategies for Cirque’s “valuable human artistic assets” must enhance durability, manage load, and support longevity in an unpredictable, physically — and psychologically — demanding profession. Jade’s evidence-based journalism also combats social media misinformation. Discover how they adapt daily, build buy-in across cultures, and redefine training for a one-of-a-kind population. Connect with Mike Instagram: @m.b.esmeralda, and LinkedIn: @michaelesmeralda, and Jade on Instagram: @jadesmeralda_ | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover more stage-specific strategies in the NSCA Performing Arts Special Interest Group on LinkedIn. See some of these impressive feats mentioned in this episode performed by Cirque du Soleil athletes on Instagram at @cirquedusoleil and @cirquedusoleilcasting.