A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.

Learn about advocacy topics for collegiate strength and conditioning coaches, and the commitment of the NSCA to provide professional development resources in support of the field. This episode features Mary Beth George, the Chair of the NSCA College Coaches Professional Development Group (PDG). She shares her story in the profession with NSCA Coaching and Sport Science Manager, Eric McMahon, including key insights on the NSCA’s ongoing efforts to support athlete wellness and safety, and personal perspectives on being a strength and conditioning coach as a parent. Tune in for an early listen of areas that will be discussed at the College Coaches PDG Meeting next month as part of the 2023 Coaches Conference (Charlotte, NC, January 4-6). Connect with Mary Beth via email at megeorge01@ysu.edu or on Instagram at mbgeorge2569| | Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs You can join the College Coaches PDG Council before the December 15th annual NSCA Volunteer Application deadline.

This article provides a background on the benefits of plant-based nutrition for athletic performance, recovery, and overall health.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.

Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.

Dr. Allison Randall, Strength and Conditioning Coach for the Vanderbilt University Women’s Basketball Program, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about how her path to the 2012 London Olympic Games as an athlete led her to pursue the strength and conditioning profession. Topics include the use of appropriate cueing strategies to optimize work with young athletes, differences with team versus individual sports, and the importance of education for coaches. Find Dr. Randall on Twitter: @AllisonVRandall or Instagram: @allisonvrandall | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The NFL Combine is a week-long evaluation process that allows NFL scouts, coaches, general managers, and owners to get an up-close and personal evaluation of the talent that comprises the given year’s draft class. This is a day-by-day program outline to maximize results and effort for the NFL combine.

This excerpt from NSCA’s Essentials of Sport Science highlights the importance of quantifying training load for both programming and monitoring an athlete’s progression or regression over time.

This article considers some of the main differences between the training of Olympic weightlifters and the use of Olympic weightlifting exercises in strength training for sport.