The Art of Non-Selling Sales

With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.

This purpose of this article is to supply personal trainers with resistance training techniques, progressions, and cues that can assist their clients in overcoming sarcopenia and to eventually press to the overhead position pain free and with confidence.

This article builds upon two other client assessment tools (breathing and posture, as seen in Personal Training Quarterly Issues 5.3 and 6.1, respectively) and discusses ways to assess client movement.

Brandi Binkley speaks at the 2014 National Conference on The Future of Personal Training. In this first video of the series, Brandi touches on the personal trainer market, stability/longevity, helping trainers find their niche, and client retention.

In today’s digital era, nutritional information, and misinformation, is readily available for most people by media outlets, social media, and on-line streaming videos. Nutrition is of utmost interest because of its role in health, fitness, weight management, and athletic performance. Because of the public interest and information availability, qualified health care providers and exercise professionals can be an excellent source of evidence-based nutrition counseling for appropriate clients to improve overall health and athletic performance. The goal of this article is to provide a source of practitioner and client evidence-based education regarding nutritional strategies to improve athletic performance

Exercise Choice: A New Approach to Speed Up and Optimize Exercises Selection

CC 2020

There's risk in every business, but fitness professionals can often face higher risk than most. While personal trainer insurance can offer solid protection, fitness professionals can best protect themselves by understanding the fundamentals of risk management as they apply within the realm of sports and fitness. In this article, global insurance firm Integro Entertainment & Sports offers tips on how to best protect yourself and your business, defines common insurance terms, and provides an overview to understanding insurance conditions.