By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

Hear from strength and conditioning coach, Tim Caron, on his path from collegiate strength and conditioning into a unique private sector business model in the Los Angeles, CA area. Caron connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, to discuss the potential role of sport science in the private sector with general population clients. This episode is full of training insights for coaches to re-engage their thought process around working with groups and teams. In addition, Caron shares the origins of his new book, Strength Deficit, on considerations for concentric and eccentric strength training. You can reach Tim on Instagram at @coachtimcaron or Twitter at @coachtimcaron | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Professional standards can differ from gym-to-gym, studio-to-studio, and personal trainer-to-personal trainer, but all professional personal trainers can benefit from focusing on specific goals.

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?