Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

Resources for High School Athletic Directors and Administrators who are interested in adding a strength and conditioning position to their school or improving their existing strength and conditioning program. Includes tools for creating a position and evaluating your existing program, as well as information for parents.

[High School Athletic Directors] Help your coaches gain the skills they need to safely and confidently teach complex lifts to student-athletes with this 1-day course. Skilled coaches are a key to a safe weight room, happy parents, and improved sports performance.

Collegiate Strength and Conditioning: The KU Way

In this session from the 2019 Coaches Conference, Vernon Griffith, Co-Owner of Virginia High Performance, discusses how to effectively communicate with athletes, establish trust and foster relationships, and understand the stresses that affect the mindset of young athletes.

Approximately 2 million youth from 6 - 12 years of age participate in football every year. This article discusses the importance of long-term athletic development (LTAD) for youth football athletes and the significance of a player development pathway for long-term success and longevity in the sport.

This Kinetic Select from Developing the Core reviews the effects of muscle activity when performing exercises on unstable surfaces.

Rhodri S. Lloyd, lead author of the LTAD Position Statement, provides an abbreviated look at what long-term athletic development is and how strength and conditioning professionals can implement effective training strategies into programming to improve health, well-being, and growth.

Chicago, IL - Eleiko, the world leader in professional equipment for strength and conditioning, weightlifting, and powerlifting, is pleased to announce we are strengthening our relationship with The National Strength and Conditioning Association (NSCA) by becoming an official sponsor and performance center supplier and through the development of The Eleiko Equipment Grant through the National Strength and Conditioning Association Foundation (NSCAF) to supply youth weightlifting clubs with Eleiko equipment.