(138 found)
Trust: Getting Them to do What They Don't Want to and Like it
December 1, 2017
Motivation techniques derive from building relationships of trust and honesty. In this session from the NSCA’s 2017 Coaches Conference, Marisa Viola, Assistant Director of Strength and Conditioning at Rutgers University, teaches how to connect and impact this generation of athletes.
Coaches Professional Development Motivation Building Relationships Trust Impacting Athletes
How to Establish Trust with Your Clientele and Achieving Long-Term Success
March 4, 2020
The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.
Personal trainers Professional Development Referral System Clients Buy-In First Impressions
Staying Impactful with Athletes
November 8, 2019
In this session from the 2019 Coaches Conference, Vernon Griffith, Co-Owner of Virginia High Performance, discusses how to effectively communicate with athletes, establish trust and foster relationships, and understand the stresses that affect the mindset of young athletes.
Coaches Professional Development Youth Athletes Communication Confidence Professional Relationships hs-coaching
Greatness Requires the Soft Stuff Too
October 30, 2017
Learn to identify the four present and future states you want for your clients or athletes as their coach. In this session from the NSCA’s 2017 Personal Trainers Conference, Brain Nguyen also explains how to design products and programs that develop long-term trust and profitable relationships.
Personal trainers Program design Personal Trainers Program Development Program Design Building Relationships
Why Email Marketing is Superior to Social Media
October 29, 2016
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference
Establishing Confidence and Buy-In Into – A New Performance Program in Non-Traditional Settings
March 29, 2024
This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.
Coaches Program design Professional Development Buy-In Success Programming Confidence Leadership
Hospitality in Fitness – Part II – Personal Training
October 20, 2025
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.
Personal trainers Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Safety Professional Development Encouragement Empathy Positive Mindset Body Language Client Success Motivation Group Fitness Training Hospitality
Diane Homan on Volleyball, Confidence, and Coaching Full Circle
October 7, 2025
NSCA Member Spotlight: Diane Homan shares her journey from club volleyball to coaching youth and professional athletes, built on NSCA credentials and community.
Personal trainers Coaches Organization and Administration Professional Development
Basketball Strength Training Abroad—from Personal Experience
January 1, 2015
Traveling overseas to administer a strength and conditioning program can be an immensely beneficial experience for both the coach and the athlete. It can help build a strong rapport, which can ultimately build more trust and adherence to the training program.
Coaches Exercise Technique Program design strength and conditioning training for basketball strength training for basketball basketball sports training Overseas travel
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