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(113 found)

Trust: Getting Them to do What They Don't Want to and Like it

December 1, 2017


Motivation techniques derive from building relationships of trust and honesty. In this session from the NSCA’s 2017 Coaches Conference, Marisa Viola, Assistant Director of Strength and Conditioning at Rutgers University, teaches how to connect and impact this generation of athletes.

Coaches Professional Development Motivation Building Relationships Trust Impacting Athletes

How to Establish Trust with Your Clientele and Achieving Long-Term Success

March 4, 2020

Article Members Only

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.

Personal trainers Professional Development Referral System Clients Buy-In First Impressions

Staying Impactful with Athletes

November 8, 2019

Video Members Only

In this session from the 2019 Coaches Conference, Vernon Griffith, Co-Owner of Virginia High Performance, discusses how to effectively communicate with athletes, establish trust and foster relationships, and understand the stresses that affect the mindset of young athletes.

Coaches Professional Development Youth Athletes Communication Confidence Professional Relationships hs-coaching

Greatness Requires the Soft Stuff Too

October 30, 2017


Learn to identify the four present and future states you want for your clients or athletes as their coach. In this session from the NSCA’s 2017 Personal Trainers Conference, Brain Nguyen also explains how to design products and programs that develop long-term trust and profitable relationships.

Personal trainers Program design Personal Trainers Program Development Program Design Building Relationships

Why Email Marketing is Superior to Social Media

October 29, 2016

Video Members Only

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference

Establishing Confidence and Buy-In Into – A New Performance Program in Non-Traditional Settings

March 29, 2024

Article Members Only

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

Coaches Program design Professional Development Buy-In Success Programming Confidence Leadership

Basketball Strength Training Abroad—from Personal Experience

January 1, 2015


Traveling overseas to administer a strength and conditioning program can be an immensely beneficial experience for both the coach and the athlete. It can help build a strong rapport, which can ultimately build more trust and adherence to the training program.

Coaches Exercise Technique Program design strength and conditioning training for basketball strength training for basketball basketball sports training Overseas travel

Using Social Media to Build Your Business

October 28, 2013

Video Members Only

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"

Personal trainers Coaches Organization and Administration Professional Development Social Media Using Social Media Building a Business Marketing Networking Fitness Industry

Back to Basics: 3 Steps of the Initial Consultation

August 24, 2018

Article Members Only

Developing a truly successful program involves several layers that the personal trainer must address with time, competence, and critical thinking. A thorough and complete initial consultation can ensure that the personal trainer has all the data that they need to design a program that is time-efficient and successful.

Personal trainers Program design Organization and Administration Client Consultation|Assessment Personal Trainer Client Consultation Training Programs

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