Notice: The NSCA website is scheduled to undergo system maintenance from 12:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.

Coronavirus (COVID-19) Update Learn More

Education Recognition Program (ERP) application deadline is extended to April 30th.

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Notice: The NSCA website is scheduled to undergo system maintenance from 12:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.

Coronavirus (COVID-19) Update Learn More

Education Recognition Program (ERP) application deadline is extended to April 30th.

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(59 found)

Developing an Educational Culture

April 1, 2016

Article Members Only

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

Personal trainers Organization and Administration fitness center nsca-cpt personal training

Semi-Private Training – An Ideal Model for Small Studios and Productive Trainers

March 25, 2019

Article Members Only

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

Personal trainers Organization and Administration Professional Development Fitness Business Semi-Private Training Personal Training

Top Ways to Drive Traffic to a Fitness Business

January 1, 2015

Article Members Only

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training

Leveraging the Trends in the Fitness Studio/Gym Community

January 1, 2015

Article Members Only

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Personal trainers Organization and Administration fitness studio personal training business personal training

Keeping Clients for Life—Three Long-Term Retention Strategies that Work

April 1, 2019

Article Members Only

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

Personal trainers Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development Clients Personal Training Client Retention client Strategies

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

Examining the Efficacy of Common Fitness and Movement Tests—Personal Perspective

June 1, 2017

Article Members Only

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

Personal trainers Program design Testing and Evaluation PTQ Personal Training exercise assessment sales tactics

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

Professional Paperwork and More—Suggestions for Protecting Yourself as a Certified Personal Trainer

October 1, 2015

Article Members Only

Every client should participate in a 20 – 30 min initial interview and consultation prior to participating in any physical activity. This process allows the personal trainer and client time to complete the strategy session form, physical activity readiness questionnaire (PAR-Q), professional liability form, and trainer-client agreement.

Personal trainers Organization and Administration Client Consultation|Assessment NSCA-CPT client liability business of personal training personal training

From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 3

October 29, 2018

Article Members Only

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

Personal trainers Organization and Administration Professional Development Personal Training Facility Business Development Gym Owner Steps to Owning Gym

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