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(67 found)

Developing an Educational Culture

April 1, 2016

Article Members Only

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

Personal trainers Organization and Administration fitness center nsca-cpt personal training

Semi-Private Training – An Ideal Model for Small Studios and Productive Trainers

March 25, 2019

Article Members Only

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

Personal trainers Organization and Administration Professional Development Fitness Business Semi-Private Training Personal Training

Top Ways to Drive Traffic to a Fitness Business

January 1, 2015

Article Members Only

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training

Leveraging the Trends in the Fitness Studio/Gym Community

January 1, 2015

Article Members Only

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Personal trainers Organization and Administration fitness studio personal training business personal training

Keeping Clients for Life—Three Long-Term Retention Strategies that Work

April 1, 2019

Article Members Only

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

Personal trainers Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development Clients Personal Training Client Retention client Strategies

From the Field – What Being a Good Personal Trainer Really Involves

May 7, 2021

Article

This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.

Personal trainers Professional Development Personal Trainer Communication Referral Clients

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

NSCA’s Northwest Region

Other

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s Northwest Regional Coordinator provides oversight and training to local state and provincial directors. Members in the Northwest Region can connect at local and regional events as well as on Facebook to others in this area.

Examining the Efficacy of Common Fitness and Movement Tests—Personal Perspective

June 1, 2017

Article Members Only

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

Personal trainers Program design Testing and Evaluation PTQ Personal Training exercise assessment sales tactics

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

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