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(59 found)

Developing an Educational Culture

April 1, 2016

Article Members Only

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

Personal trainers Organization and Administration fitness center nsca-cpt personal training

Varying Tempo for Hypertrophy

June 1, 2017

Article Members Only

Due to the principle of specificity, training should be tailored to the goal of the lifter in terms of the prioritization of strength, hypertrophy, health, and functional outcomes. If the goal is muscular hypertrophy, it may be beneficial to vary the repetition range, and to utilize a variety of loads and loading strategies in the pursuit of maximizing hypertrophy.

Personal trainers Exercise Science hypertrophy building muscle strength training weight training

Becoming a Special Populations Personal Trainer

June 1, 2017

Article

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

Personal trainers Exercise Science Professional Development Career Conference Special Populations CSPS Personal Training healthcare

Semi-Private Training – An Ideal Model for Small Studios and Productive Trainers

March 25, 2019

Article Members Only

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

Personal trainers Organization and Administration Professional Development Fitness Business Semi-Private Training Personal Training

Leveraging the Trends in the Fitness Studio/Gym Community

January 1, 2015

Article Members Only

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Personal trainers Organization and Administration fitness studio personal training business personal training

Bridging the Gap between Personal Training and Physical Therapy

April 22, 2019

Article Members Only

The purpose of this article is to define the roles of personal trainers and physical therapists and to learn how their combined expertise can influence long-term physical health improvements for their clients.

Personal trainers Program design Testing and Evaluation Client Consultation|Assessment Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease Physical Therapy Client Assessment Client Needs

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

Small Group Training to Maximize Results for Clients and Profitability

November 6, 2018

Article Members Only

As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,

Personal trainers Program design Client Consultation|Assessment Personal Training Business Group Training Fitness Industry Building your Business

Giving the Clients What They Want—A Personal Perspective

October 1, 2014

Article Members Only

It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.

Personal trainers Organization and Administration Professional Development personal trainers how to be a successful personal trainer Personal training

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