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Common Practice for Personal Trainers that Should not be so Common: Examination of Common Practices
Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.
Personal trainers Organization and Administration Professional Development
The Future of Personal Training: Where is the Industry Headed?
In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.
Personal trainers Professional Development
The Independent Path – Considerations for Career Personal Trainers
April 10, 2020by Michelle Blakely, NSCA-CPT
This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.
Personal trainers Professional Development
Becoming a Special Populations Personal Trainer
June 8, 2018by Cindy Kugler, MS, CSCS, CSPS
In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.
Personal trainers Exercise Science Professional Development
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019by David Crump, NSCA-CPT, RCPT*D
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development
Developing Your Simple Personal Training Marketing Plan
June 22, 2018by Ryan Ketchum
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainers Organization and Administration Professional Development
Why Email Marketing is Superior to Social Media
May 4, 2018by Sol Orwell
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainers Organization and Administration Professional Development
Personal Training Business Clinic Bundle
May 8, 2018by Robert Linkul, MS, CSCS,*D, NSCA-CPT,*D, Lindsay Vastola, NSCA-CPT, and Shannon Fable
This video bundle includes three videos from the NSCA’s 2017 Personal Training Business Clinic. The videos cover various aspects of marketing and growing a personal training business. CEUs available.
Personal trainers Program design Organization and Administration Professional Development
Features, Benefits, and Results—How to Differentiate Yourself in a Competitive Market
April 6, 2018by David Crump
By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
Personal trainers Professional Development
Top 5 Marketing Strategies to Implement for Your Fitness Business
May 7, 2018by Josh Leve
One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.
Personal trainers Organization and Administration Professional Development
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