This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
With the current rise in overweight individuals, obesity, prediabetes, and diabetes, the role of qualified personal trainers is absolutely crucial for creating a more active and healthy society.
Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.
Personal trainersOrganization and AdministrationProfessional Development
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Because a client’s functional abilities will change in each of the tissue healing phases, the fitness professional must understand the time it takes to heal and the science behind each phase in order to prescribe safe exercises for clients in those phases.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
The ketogenic diet, while controversial and a highly polarizing subject, has demonstrated promise as an alternative dietary strategy for weight management.