Jim Davis, the Director of the Good Athlete Project, identifies usable methods for effective, research-based methods to motivate a unique group of athletes. In this session from the NSCA’s 2018 Coaches Conference, Davis explains how to distinguish between effective and ineffective motivational techniques, and how to design individualized strategies to get the most out of your athletes.
In this session from the 2018 Personal Trainers Conference, Douglas Sheppard, Owner of J & D Fitness Personal Training Studio, discusses how hiring quality staff is one of the biggest challenges in strength and conditioning. He also discusses how he discovered where to find a good coach and how to effectively develop them.
Personal trainersOrganization and AdministrationProfessional Development
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Learn how to individualize a group training session to ensure that all athletes are training at the same intensity. In this session from the NSCA’s 2017 Coaches Conference, Mick Stierli explains how to prescribe individual training for athletes at differing levels of fitness, and the importance of prescribing individual training intensity during conditioning sessions.
Learn how diet and strength training in the absence of aerobic exercise can be used to improve body composition through simultaneous fat loss and muscle gain. In this session from the NSCA’s 2016 Personal Trainers Conference, Todd Miller demonstrates how to use body composition and metabolism measurements along with popular food tracking apps and activity monitors to design individualized diet and exercise strategies. CEUs available.
What makes a well-rounded athlete, and more importantly, how do you train them? Andy Zalaiskalns, MARSOC Human Performance Strength and Conditioning Coach, discusses a systemic approach to developing the well-rounded tactical athlete.