The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

The path to actual integration of mental and physical training for the tactical athlete is paved with growing empiricism. The current challenge is to sustain creative development of functional approaches and demonstrate that integration can deliver potential benefits.

Strength and conditioning professionals must be proactive in fighting the challenges associated with time constraints and overtraining with their youth athletes. By applying the strategies explained in this article, a strength and conditioning professional can help a youth athlete perform at a high level when it matters the most.

The purpose of this article is to discuss many of the topics that need to be considered before deciding to start a mobile personal training business.

This article gives a firsthand account of working in a few of the United States Army’s earlier human performance and injury reduction programs as a strength coach and active-duty physical therapist.

This excerpt from NSCA’s Essentials of Sport Science briefly explains the force-velocity-power profile and how it can give strength and conditioning coaches a more holistic view of athletes.

Acceleration is the rate of change in velocity, so this phase of sprinting is critical for changing directions as rapidly and efficiently as possible. Optimal technique for linear sprinting in the acceleration phase involves four factors that maximize stride length and frequency.

Youth practitioners need to be aware of the competing demands on young athletes’ lives in order to help them effectively balance these demands. Wellness provides a reference point that can be used to better understand the competing demands placed on youngsters by identifying the six dimensions of wellness.