If you want to manage the performance of assets worth hundreds of millions of dollars, you better know what you’re doing. At the elite and professional levels of sport, strength and conditioning coaches are responsible for managing the performance of teams’ most valuable assets – The Athletes.

As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

The purpose of this article is to highlight some practical methods to develop a collectivist mindset that is unified around core team values. This article also covers how to translate those theoretical constructs into actionable development of a meaningful team culture.

This article in NSCA Coach explores how developmental psychology enhances coaching in high school strength settings. Visit us online to learn more on high school strength training and exercise science.

If one is a very active individual or a competitive athlete, what are the positives and negatives of donating blood, platelets, and plasma?

Approximately 2 million youth from 6 - 12 years of age participate in football every year. This article discusses the importance of long-term athletic development (LTAD) for youth football athletes and the significance of a player development pathway for long-term success and longevity in the sport.

Growth and maturation are two important processes that occur throughout an individual’s childhood and adolescent years. The purpose of this article is to review the dimensions, proportions, stature, body mass, and maturational events of all female pediatric athletes in general. It also serves to identify how early sport specialization and different modes of training of the female pediatric athlete affects her growth and maturation.

This article takes a closer look at training strength and stiffness in connective tissues.

This article considers some of the main differences between the training of Olympic weightlifters and the use of Olympic weightlifting exercises in strength training for sport.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.