In this video from the NSCA's Personal Trainers Conference 2013, Brad Schoenfeld, MSc, CSCS, CSPS, FNSCA, discusses the benefits and mechanics of squats.

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All sports nutrition professionals should be able to answer basic nutrition questions. However, athletes with complex nutrition issues should be referred to the appropriate resource as explained in this book excerpt.

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) is proud to announce a new partnership with the National Basketball Strength and Conditioning Association (NBSCA). The agreement establishes a mutually beneficial relationship between the two associations that will support each organization’s mission to improve athletic performance and fitness.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Joel Raether, owner of Authentic Performance in Denver, CO, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how to get started and then progress as a strength and conditioning professional. Early on, it takes plenty of long hard hours to get to a high level in this profession, but as you find your way, you must find a balance between work and life. Developing relationships is the biggest part of moving forward and being successful with high level athletes.