There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This excerpt from Developing Speed demonstrates a fun drill aimed to develop the ability to make a cut step in response to a stimulus and to accelerate from this direction change.

Typically, a coach may follow a process in which they first identify the key performance indicators of their sport, determine the physical attributes that map back to them, and then distribute the development of those capacities over the allocated timeframe. Furthermore, effective training plans are based on a theoretical or biological basis for how we move and adapt to exercise stimuli, coupled with an understanding of how these are best sequenced, such that one stimulus and subsequent adaptation can potentiate the next. Thus, reverse or backward engineering, when appropriately converged with the plans of those devised around nutrition, conditioning, technical, and tactical training, for example, likely gives athletes the best chance of attaining their performance goals. The aim of this article is to describe the application of reverse engineering, exampling it within the context of developing an athlete who can demonstrate a high level of agility.

Unfortunately, injuries do occur during exercise, and the legal implications that follow them can be quite significant. Taking small, reasonable precautions at the onset of a new personal trainer-client relationship can stave off significant problems down the road.

NATCON 2022

This article from Personal Training Quarterly looks at training plans based on menstrual health to help personal trainers better support female clients. Visit NSCA online to read more on athletic performance, health, and fitness.

What Works: Based in Science, Grounded in Reality

What Works: Based in Science, Grounded in Reality

A client asks you about melatonin, are you prepared to answer? This article explores the efficacy and safety of supplemental melatonin as a sleep aid in adults.