This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Knowing the risks of cold weather training is only half the battle. It is important to be familiar with a proper risk management strategy to help guide decision-making that can enhance safety and exercise performance.

While exercise is safe for most participants, many screening strategies have been implemented to reduce the likelihood of injury, and possibly death, from exercise. This article shares an objective strategy for selecting an appropriate assessment method based on a client’s resistance training status and experience.

Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

The tactical strength and conditioning field is evolving each year. Because of the experience of those in the field, as well as the growing body of research, we are gaining a better understanding of what it actually means to work within the tactical field.

When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Acclaimed Wisconsin-area high school strength and conditioning coach advises parents to ask these 10 important questions.

Feeling uneasy about asking for a raise? Discover practical strategies to showcase your worth in strength & conditioning and build a solid case for better pay.

Due to the high contact and intensity of football, injuries to the players are inevitable. Strength and conditioning coaches play a vital role in the athlete’s process of return to sport. This article is a detailed outline of the solutions that are involved with transitioning a football player from rehabilitation to strength and conditioning back to the field.