Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainersOrganization and Administrationfitness studiopersonal training businesspersonal training
Older adults who desire to remain physically active at work, recreation, or sport can improve muscular strength, physical performance, and injury prevention if engaged in a properly designed resistance exercise program. The programming considerations presented herein may serve as a useful reference for strength and conditioning professionals working closely with active older adults.
Personal trainersCoachesProgram designOlder AdultsTraining older populationResistance Training
This article reviews the day-to-day operations of a strength and conditioning coach in the collegiate setting and identifies key factors that affect common coaching practices and athletic performance. Development of a dominant coaching style in controlling time, space, flow, and efficiency is examined to avoid problems and unintended negative consequences.
CoachesOrganization and AdministrationProfessional DevelopmentCoaching PhilosophyCoaching StyleStrength and Conditioning CoachCollegiate Setting
This article discusses the ratings of perceived exertion (RPE) scales and how to educate older clients to utilize them, as well as how to monitor and safely progress their training intensity.
Personal trainersProgram designRPEAging PopulationExertionExercise IntensityBorg
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainersOrganization and AdministrationProfessional DevelopmentFitness BusinessSemi-Private TrainingPersonal Training
Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.
Personal trainersOrganization and AdministrationProfessional DevelopmentFitness IndustryPersonal Training Business
This article highlights the scientific evidence on exercises like the seated leg extension, leg curl, and adduction machines to highlight their potential benefits on enhanced performance and potentially reducing injury risk.
Personal trainersExercise ScienceProgram designSafetyPTQinjury riskseated leg extensionseated leg curladduction machinepersonal training
While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
Personal trainersLegal IssuesProfessional DevelopmentNSCA-CPTpersonal trainingemploymentSocial media