Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Clayton Kuklick, coaching researcher at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what it truly means to be a master coach. Topics under discussion include motor learning, practice design, mentorship in coaching, and coaching standards.

Colorado Springs, CO – The National Strength and Conditioning Association is proud to announce that Jay Dawes, PhD, CSCS,*D, NSCA-CPT,*D, TSAC-F,*D, FNSCA, has been selected as the NSCA’s Tactical Strength and Conditioning Professional of the Year for 2021. Award winners are selected by a volunteer committee, the NSCA’s Awards Taskforce, who determine the winner based on their contributions to the NSCA and their community, and whose influential contributions to the field result in its advancement in a measurable way that exceeds the outcomes achieved by others.

Sam Melendrez, full-time strength and conditioning coach for Discovery Canyon Campus High School, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the value of strength and conditioning coaches at the high school level. Topics include advice for those who are interested in strength training youth and high school athletes, programming fundamentals, and the value of applying classroom management skills in the weight room. Find Sam on Twitter: @sammelendrez2 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Optimize readiness & resilience at the 2026 NSCA Tactical Annual Training in San Antonio, TX. Apply tactical performance research hands-on, connect, & earn 2.0 CEUs.

In recent years, youth strength training and models of athletic development have become hot topics thanks in part to a shift in youth sports from leisure activities to year-round commitments. In order for strength and conditioning professionals to help the athletes of tomorrow achieve their performance and fitness goals, it’s imperative to develop safe, effective, and balanced programming for the youth of today.

This Kinetic Select from Developing the Core reviews the effects of muscle activity when performing exercises on unstable surfaces.