There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
This article recommends how to split the responsibilities of planning and executing the platoon physical training formation from the company commander’s echelon to the individual soldier level.
This article will discuss the balance between what an aspiring bodybuilder may expect from a personal trainer, what a personal trainer is able to provide, and how a personal trainer can be a valuable asset towards the aspiring bodybuilder’s development.
Personal trainersExercise ScienceNutritionProgram designBody BuildingProteinPersonal TrainerPhysiqueHormones
As the final article of the three-part series on long-term athletic development (LTAD), this article will focus on enhancing physical fitness and participation in LTAD programs that promote physical fitness and physiological wellbeing, regardless of age, ability, and aspirations.
The following information provides an overview of what microdosing (MD) is, the limitations in utilizing it as a programming method, and the structure of an MD training session along with examples of in-season and off-season training microcycles.
This article provides a blueprint and “mini-macrocycle” that will assist the personal trainer in creating a program design for older adults by offering organized templates, direction in selecting exercise components, and the creation of volume controls specific to the client’s needs.
Personal trainersExercise ScienceProgram designPTQolder adultsprogram templatepersonal trainerStrength training
High chronic workloads have been shown to be associated with a reduced risk of non-contact, soft tissue injuries, while large spikes in acute training loads have been associated with an increased risk of these types of injury. Analyzing the acute:chronic workload ratio allows a coach to optimize training for the athlete and to continue in advancing fitness goals without overtraining.
CoachesExercise ScienceProgram designstrength and conditioningexercise program designovertrainingworkload
The hip hinge and squat exercises, and their variations, are used in many strength and conditioning programs to develop athletes of many sports. The listed progressions are examples of practical implications used to develop athletes, but there may be additional practical and effective methods used by strength and conditioning coaches for similar purposes.
CoachesExercise TechniqueProgram designsquatstrength and conditioninghip hingehigh school coachinghigh schoolhs-coaching
With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.
Personal trainersOrganization and AdministrationProfessional Developmentpersonal trainer certificationbuilding a personal training businesshow to become a personal trainerPersonal training
This article provides a first-hand perspective of different approaches strength and conditioning coaches can take when they need to produce a highly competitive athlete, but their financial resources are limited.