There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Assessing clients is a vital component of the personal training experience. This article gives an overview of breathing mechanics and how to apply proper breathing exercises into a client’s assessment and program.

This article provides practical suggestions that personal trainers can use to help their clients become and stay motivated to stick with their exercise routines.

With almost one million people in the United States living with multiple sclerosis, this article aims to provide personal trainers with ideas for exercises to meet the needs of these individuals.

This article discusses the idea of Confucian adaptability as a framework for cultivating interpersonal skills for personal trainers.

This three-part series shows how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

High standards improve the quality of professionals working within the fitness industry. This article provides steps that may help to increase income for personal trainers.

The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

Brandi Binkley, the 2015 NSCA Personal Trainer of the Year, shares her thoughts on the relationship between clients and personal trainers.