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(120 found)

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

Leveraging the Trends in the Fitness Studio/Gym Community

January 1, 2015

Article Members Only

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Personal trainers Organization and Administration fitness studio personal training business personal training

From the Field – What Being a Good Personal Trainer Really Involves

May 7, 2021

Article

This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.

Personal trainers Professional Development Personal Trainer Communication Referral Clients

Giving the Clients What They Want—A Personal Perspective

October 1, 2014

Article Members Only

It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.

Personal trainers Organization and Administration Professional Development personal trainers how to be a successful personal trainer Personal training

How Social Media Affects the Legal Rights of Employees

June 4, 2016

Article

While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.

Personal trainers Legal Issues Professional Development NSCA-CPT personal training employment Social media

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 3

October 29, 2018

Article Members Only

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

Personal trainers Organization and Administration Professional Development Personal Training Facility Business Development Gym Owner Steps to Owning Gym

Bridging the Gap between Personal Training and Physical Therapy

April 22, 2019

Article Members Only

The purpose of this article is to define the roles of personal trainers and physical therapists and to learn how their combined expertise can influence long-term physical health improvements for their clients.

Personal trainers Program design Testing and Evaluation Client Consultation|Assessment Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease Physical Therapy Client Assessment Client Needs

Role of the Certified Exercise Professional within the Healthcare Continuum

September 5, 2025

Article Members Only

Personal Trainer Quarterly |Fitness News | Professional Development This Personal Trainers Quarterly article discusses the role of exercise professionals in the healthcare continuum through disease prevention, rehabilitation, and overall health promotion. Visit us online to learn more about fitness news and professional development.

Personal trainers Exercise Science Exercise Technique Organization and Administration Testing and Evaluation Client Consultation|Assessment Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease Professional Development Healthcare Providers Rehabilitation Disease Prevention Scope of Practice Healthcare Continuum Physical Health Multidisciplinary

Strength Zone Training – True Full Range of Motion Strength Training

July 17, 2020

Article Members Only

This article discusses how personal trainers can utilize the strength zone training system in order to develop true full range of motion strength, and thus help clients perform better and further reduce injury risk.

Personal trainers Exercise Science Program design Range of Motion Isolation Exercises Joint Movement Mechanical Tension

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