There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
This research review covers topics such as the effects of police officer equipment loads, military occupational specialties, and the effects of protective clothing and self-contained breathing apparatus for firefighters.
This article explores the possible causes of low back pain, as well as three potential strategies that a personal trainer may use to work with someone dealing with low back pain.
Personal trainersProgram designLow Back PainDysfunctional PatternsCore Strength
The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.
Personal trainersTSAC FacilitatorsCoachesOrganization and AdministrationProfessional Developmentopening your own facilityfitness industryfitness businessStrength and ConditioningTraining FacilityClientsAthletes
Brice Long, Director of Human Performance Experience at O2X, talks to the NSCA Coaching Program Manager, Eric McMahon, about O2X’s holistic approach for fire, police, military, and federal agencies. Topics under discussion include the value of training as a firefighter, physical tests and assessments in the National Guard, and being diverse in your skill sets as a coach.
Find Brice on Instagram: @o2xhumanperformance or Twitter: @o2xhp | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
Correct spinal alignment is key to many lifts and can help prevent back pain form everyday activities. This is an overview of the anatomy and methods to help identify and correct common postural imbalances.
Personal trainersProgram designTesting and EvaluationBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseCorrective ExerciseBack PainSpinal AlignmentCorrect Posture
This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.
TSAC FacilitatorsExercise ScienceProgram designTesting and EvaluationMilitary TrainingYogaFirefightersRecruitsLaw Enforcement
The purpose of this article is to present the reader with the prescription of a daily specific stretching routine that can help athletes avoid the onset of injuries and chronic pain in muscle-tendon structures of the lower extremities.
CoachesExercise TechniqueProgram designSoccerStretchingHamstringHip FlexorsChange of DirectionCalf
This Personal Trainers Quarterly article examines a client's ability to maintain pelvic and trunk stability during a dynamic fitness screening. Visit NSCA online to read more on corrective exercises, health, and fitness.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentCorrective ExerciseTrunk Stability Push-UpPelvic and Trunk StabilityStrength and Conditioning ExercisesFitness Screening