In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.

This article recommends how to split the responsibilities of planning and executing the platoon physical training formation from the company commander’s echelon to the individual soldier level.

The NSCA Long-Term Athletic Development (LTAD) Special Interest Group (SIG) Executive Council Members, Joe Eisenmann, Rick Howard, and Tony Moreno, sit down with the NSCA Coaching Program Manager, Eric McMahon, to discuss LTAD as a framework for the field of strength and conditioning, and the importance of establishing physical literacy in athletes. Find the Long-Term Athletic Development Special Interest Group on Facebook: NSCA Long-Term Athletic Development SIG | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to inform readers of a training tool which is both safe and effective in allowing swimmers to develop strength and power through a unique training protocol.

This excerpt will briefly discuss the importance of exercise, dosage of the supplement, efficacy, body mass changes, and adverse effects of creatine.

This article emphasizes environmental and nutritional dimensions in which there is enough robust evidence to make meaningful recommendations for sustainable nutrition practices.

This article is the eighth in a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities. On this occasion, the focus is on new research presented at the 2016 NSCA National Conference in New Orleans, Louisiana, July 7 – 8, 2016.

Lawrence Herrera, owner and founder of LH Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how strong is strong enough, keeping the training simple, and relating to athletes and coaches.

Athletes in field and court sports require reactive agility—they must accelerate, decelerate, and change direction in a constantly changing environment. These requirements result in technical differences between sprinting in a field or court sport and sprinting the 100-m.