In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

Patrick McHenry, Head Strength and Conditioning Coach at Castle View High School in Castle Rock, CO, and member of the NSCA Board of Directors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about high school strength and conditioning and his growth in the NSCA from a volunteer to an NSCA Board mMember. Connect with Patrick on Twitter: @strengthcentral and Instagram: @ptmchenry | Find Scott on Instagram: @coachcaulfield and Twitter: @scottcaulfield

Hear from Lacey Jahn, Head Strength and Conditioning Coach for the United States Marine Corps East School of Infantry. Jahn shares her unusual path into strength and conditioning with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including stops in curriculum development and working as a lifeguard. Learn more about tactical strength and conditioning jobs, athletic qualities as they relate tactical performance in the military, and the how to approach attending strength and conditioning education events as a young coach. You can reach out to Lacey on Instagram: @laceylyrla | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In addition to standard health, fitness, or sport assessment guidelines, several guidelines exist for the fire service. Since each agency is different in its preferences, capabilities, and philosophies, applying a standard recommendation may not be possible. This article introduces basic decision-making considerations for fire service assessment batteries.

The football quarterback (QB) is a unique position in sport. To throw or pass the ball, the QB needs to incorporate nearly every muscle in the body in a very precise sequence to optimally release the ball with the right amount of power, spin, and precision. Specific movement patterns are suggested to optimize the performance of a QB.

Jay DeMayo, strength and conditioning coach at the University of Richmond, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about training within a system but having flexibly, empowering athletes to make decisions in workouts, staying at one institution for 15+ years, books every coach should read, and knowing your role within the team setting.

Colorado Springs, CO – The National Strength and Conditioning Association announces that Eric McMahon, MEd, CSCS, RSCC*D, has been named the organization’s new Coaching Program Manager. In this role, McMahon will represent professional, collegiate, high school, and private sector coaches who are part of the NSCA’s community. In addition, McMahon will work with leaders in the field to advance the coaching profession, evaluate existing NSCA resources and programs, and provide new resources to better serve coaches and their needs.