The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility.
Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
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This article will discuss the role of strength training, stretching, and functional mobility exercises in reducing falls in older adults and provide a guide for creating a program.
This article in NSCA Coach shares exercise science comparisons between photobiomodulation therapy and cryotherapy. Visit us online to learn more on muscle recovery and red light therapy.
CoachesExercise ScienceProgram designTesting and EvaluationClient Consultation|AssessmentProfessional Development
Get to know the 2024 NSCA Assistant College Strength and Conditioning Coach of the Year, Kenna Smoak-Minnici. After accepting her award at the 2024 Coaches Conference, she connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the unique coaching rigors at the prestigious military academy, Army West Point. The episode goes beyond the demands of sport-specific training to developing student-athletes and leaders for sustained success in the military. Smoak-Minnici highlights the role of family along her journey as an athlete and strength and conditioning coach, as well as the importance of always pushing yourself to go beyond the norm.
Connect with Kenna on Instagram at: @kenna_minnici or LinkedIn: @kenna-smoak-minnici | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs
Did you enjoy the episode? Don’t forget to nominate a deserving strength and conditioning coach for an NSCA Coach of the Year Award at NSCA Awards.
This article discusses motivation, self-efficacy, and barriers to exercise specific to law enforcement officers. Visit NSCA online to learn more about tactical performance and occupational fitness.
TSAC FacilitatorsProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentSafetyProfessional Development
This article examines how training the core and performance are connected. This article seeks to help propose how to best use the literature to maximize understanding and use of the current concepts.
Kevin Neeld, Head Performance Coach of the Boston Bruins National Hockey League (NHL) team, joins the NSCA Coaching Podcast to share about strength and conditioning practices in the NHL. Neeld connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on his path to working in professional hockey, the involvement of strength and conditioning at the annual NHL Draft Combine, and the partnership between the Strength and Conditioning Association of Professional Hockey (SCAPH) and the NSCA. The discussion includes perspectives for aspiring coaches about working in professional hockey, on-ice and off-ice training, and the recent growth of performance staffs.
Connect with Kevin on Instagram: @kevinneeld or Twitter: @KevinNeeld| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
When it comes to traditional versus minimalist footwear, there are many considerations for injury risk. This article weighs the risks and benefits of both types of footwear from focusing on current literature on the subject.