This article explores the process and reasoning behind integrating an athletic trainer within a fire department to provide clinical care and injury prevention protocols.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

This article introduces a potential solution for programming in the large group fitness setting with a wide variety of fitness levels.

This article is from the perspective of the Battalion Commander, 1st Tank Battalion, in an effort to share with other TSAC-F what did and did not work while implementing the Marine Corps’ Force Fitness program.

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

Rushing into administering a training program can greatly hinder long-term gains for the client. This article explains the key components of the client interview, or as it is commonly referred to, “success session.”

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2021 Coach of the Year Awards: Professional Strength and Conditioning Coach of the Year: Paul Goodman, MS, CSCS, RSCC*E College Strength and Conditioning Coach of the Year: Brian Thompson, PhD, CSCS,*D, RSCC*E Assistant College Strength and Conditioning Coach of the Year: Andrew Stocks, MS, CSCS, NSCA-CPT

Lyndie Kelley, Coordinator of Strength and Conditioning at the University of New England (UNE), talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about her journey from athlete to strength coach at UNE. Topics under discussion include coaching and mentoring a variety of athletes and students, finding creative solutions for things and being resourceful at the Division III level, and having a fully integrated team from the athletic staff all the way to the non-athletic administration. Find Lyndie on Instagram: @noreaster_strength | Find Scott on Instagram: @coachcaulfield

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.