Why are some behaviors so easy to change while others are so excruciatingly difficult? In this session from the 2015 NSCA Personal Trainers Conference, Annette Lang explains how to identify specific components that have contributed to success—or lack thereof—in changing behaviors and ultimately, habits.

The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

A problem facing personal trainers is the lack of awareness needed to work with clients who suffer from attention deficit hyperactivity disorder (ADHD). This article aims to bring awareness of the symptoms of ADHD to personal trainers, discuss how they potentially affect training of various clients, and present programing considerations for training clients with ADHD.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

The purpose of this article is to provide personal trainers reading the strength and conditioning research the knowledge necessary to better understand the statistical data commonly reported in research manuscripts.

This article provides a firsthand account with knowledge and advice for personal trainers looking to start and grow their business.

Learn a 9-step plan for opening your own gym. In this session from the NSCA’s 2018 Personal Trainers Conference, David Crump shares his experience owning a facility.

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

In this video from the NSCA's Personal Trainers' Conference 2013, Alan Aragon, MS, discusses the Paleo diet and provides his perspective on the validity of its nutritional claims.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.