Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This excerpt briefly explains myofascial release, self-myofascial release strategies, and benefits of these techniques.

Tactical Strength and Conditioning Facilitators® are professionals in tactical fields (e.g., military, fire and rescue, law enforcement and other professions) who apply scientific knowledge to improve performance, promote wellness and decrease injury risk. These Tactical Strength and Conditioning Facilitators help their peers improve on-the-job physical performance and reduce time off due to injury. Learn more about expanding your professional expertise with NSCA’s TSAC-F® certification!

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

In this career series article, Coach McHenry provides a path for education, certification, knowledge, and networking essential to excelling as a successful high school strength and conditioning coach