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(73 found)

Leveraging the Trends in the Fitness Studio/Gym Community

January 1, 2015

Article Members Only

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Personal trainers Organization and Administration fitness studio personal training business personal training

Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

August 26, 2019

Article Members Only

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Personal trainers Professional Development Business Marketing Networking Social Media Action Plan

NSCA’s Coaching Podcast Special Episode – Being an Inclusive Leader with Matt Frakes, Bryan Doo, and Co-Host Jon Jost

Podcast

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Coaches Professional Development

Boots on the Ground: Real-World Strength and Conditioning Implementation at the Battalion Level

March 26, 2021

Article Members Only

This article is from the perspective of the Battalion Commander, 1st Tank Battalion, in an effort to share with other TSAC-F what did and did not work while implementing the Marine Corps’ Force Fitness program.

TSAC Facilitators Program design Special Forces TSAC-F Marine Corps Foundational Movements Education

Navigating the Schedule of an NBA Season—Coaching Perspective

January 1, 2014

Article

The variables of an NBA season constantly change, which requires strength and conditioning coaches to adjust accordingly. The success of a program is often influenced by the coach’s ability to combine strength and conditioning principles with common sense and the ability to adjust to the schedule.

Coaches Program design Organization and Administration strength and conditioning coach NSCA strength coach NBA travel strength and conditioning for basketball basketball conditioning training for basketball

NSCA’s Coaching Podcast, Episode 59: Jason Loscalzo

Podcast

Jason Loscalzo, Head Strength and Conditioning Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from a college to NFL strength and conditioning coach. Topics under discussion include networking, diversifying your portfolio, and coaching philosophy. Find Jason Loscalzo on Twitter: @jason_loscalzo| Find Scott on Instagram: @coachcaulfield

Coaches Professional Development

Sleep Health in High Performance Populations—Considerations to Optimize Athletic Potential

May 6, 2022

Article

This article aims to provide a good understanding of sleep health and the way it affects high performance populations.

TSAC Facilitators Exercise Science Sleep High Performance Sleep Hygiene Sleep Measurement

Technology and the Personal Trainer—Interviews from Experts in Personal Training

April 2, 2014

Article Members Only

As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.

Personal trainers Organization and Administration Personal training technology social media for personal trainers fitness technology

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