For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

This article assessed the effectiveness of the Holistic Health and Fitness Lite (H2FL) pilot that integrates strength and conditioning coaches, dietitians, occupational therapists, physical therapists, and cognitive performance specialists into conventional units to provide holistic care for soldiers.

From tactical strength and conditioning to developing the skills to train a specialized group of football kickers, Catherine Wallace shares how growing up in a military family inspired her into coaching. In this episode, Wallace connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on how to pursue a tactical coaching career in different branches of the military and public safety. She discusses how earning the Tactical Strength and Conditioning Facilitator® (TSAC-F®) certification led her to pursue the Certified Strength and Conditioning Specialist® (CSCS®), and more ways that involvement with the NSCA has positioned her for career growth. There is also a discussion about “holistic programs” within strength and conditioning, an area that has been popularized, but is perhaps still misunderstood. Listen and learn about the rapidly growing tactical strength and conditioning area of the field, and the mindset needed to thrive as an impactful coach. Connect with Catherine on Instagram at: @tac.coach.cath or by email: catherine.university@hp.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

This article is from the perspective of the Battalion Commander, 1st Tank Battalion, in an effort to share with other TSAC-F what did and did not work while implementing the Marine Corps’ Force Fitness program.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

This article aims to discuss concurrent activation potentiation (CAP) and the proposed mechanisms underlying it, summarize the available research examining the phenomenon, and provide strategies for its implementation.

Most law enforcement officers are physically taxed, mentally exhausted, and emotionally overwhelmed. As such, a complexity exists with a requirement to match the need for physical fitness in a demographic that lives their lives in a potential state of general exhaustion.

By adhering to the basic principles of training, including progressive overload, periodization, and a safe lifting environment, the bilateral deficit can be improved by the amalgamation of unilateral force production, maximal effort, and repeated effort training.

This article examines training from collegiate lacrosse programs and how this data can be used to develop data-informed recommendations and refine current approaches towards preparing military and tactical personnel for the Army Combat Fitness Test.